• Ad Campaign – Reverse Engineer PostMarch 19, 2020
  This article will be about comparing two ads, an original and a reproduction. The original ad was put out by Patagonia to promote supporting and donating to public lands. My new ad will be a fake companion ad to this ad campaign. I used some clips from Unsplash, copied Patagonia’s logo, and tried to match the font as closely as possible. This article will go over what process I went  through to make my ad look like it was part of the original ad campaign. In this ad I will also go over four design principles, color and typography forContinue reading “Ad Campaign – Reverse Engineer Post”
• Type & Photography Reverse Engineer PostFebruary 6, 2020
  This magazine spread uses several different photography techniques such as Leading Lines, the Rule of Thirds,  and Field of Depth. In addition, the designer uses intentional typefaces and contrasting typeface to create an exquisite design. Each of these techniques direct the eyes of the viewer, creates an aesthetically pleasing layout, and purposeful design. In the rest of this blog post I will analyze each of these techniques. Leading Lines In the magazines spread the designer uses a photograph using the technique of Leading Lines.  “Leading lines refers to a technique of composition where the viewer of your photos attention isContinue reading “Type & Photography Reverse Engineer Post”
• Analyzing Design & Color: Tacom ADJanuary 17, 2020
  In this blog I want to analyse the design & color used in this tacoma advertisement.

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