alexkevin20

Ad Campaign – Reverse Engineer Post

This article will be about comparing two ads, an original and a reproduction. The original ad was put out by Patagonia to promote supporting and donating to public lands. My new ad will be a fake companion ad to this ad campaign. I used some clips from Unsplash, copied Patagonia’s logo, and tried to matchContinue reading “Ad Campaign – Reverse Engineer Post”

Type & Photography Reverse Engineer Post

This magazine spread uses several different photography techniques such as Leading Lines, the Rule of Thirds, and Field of Depth. In addition, the designer uses intentional typefaces and contrasting typeface to create an exquisite design. Each of these techniques direct the eyes of the viewer, creates an aesthetically pleasing layout, and purposeful design. In theContinue reading “Type & Photography Reverse Engineer Post”